If you want to cope with digital transformation, it’s not only business models you have to redefine, but ‘brands’ too. Relationships with the various stakeholders are just as important to the successful development of a company as relevant messages, positioning as media experts and coordinated interaction of communication measures. Owner-managed agency von b. has been developing its integrated communication strategies since 2000 – based on content-driven communication and convergence. Whether it’s brand development for market launch or optimising an existing brand, the team takes an personalised approach for each and every client, in order to successfully reach the target groups. Because one thing is certain: “One size fits all” is a thing of the past.
Communicating and positioning a brand in the digital age are complex and diverse tasks, and one of the biggest challenges facing companies and institutions. Traditional PR and marketing tools alone no longer work. Today marketing and communication only function with an individual strategy, authentic narratives, relevant content and multi-channel management.
We establish a consistent brand image via the interdisciplinary collaboration of communication experts, journalists, graphic designers and IT specialists. We support our customers in the following areas:
- Communication consultation
- Integrated communication
- International media activities
- Internal and external communication
- Media relations
- Crisis communication
- Content marketing
- Social media marketing
- Corporate publishing
- Media workshops