Corporate Publishing

Corporate Publishing

Who needs expensive ad placements in newspapers and magazines when companies can become communicators themselves. The lines between marketing and journalism are becoming blurred. Magazines, newspapers, blogs, newsletters – the individual channels merge and complement each other to provide all stakeholders with a continuous supply of relevant content. The result is a media convergence, which the company has established itself as an expert in its field and informs across media channels. Whether it’s customer retention, promoting dialogue or image transfer: different objectives require a different use of corporate publishing. von b. develops cross-media strategies, realises in-house media and trains employees in workshops.

Services overview:

• Strategic consultation in corporate publishing
• Conceptual development of in-house media
• Creating in-house media in B2B & B2C sector
• Journalistic editing for relevant content
• Media workshops

 



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