Who needs expensive ad placements in newspapers and magazines when companies can become communicators themselves. The lines between marketing and journalism are becoming blurred. Magazines, newspapers, blogs, newsletters – the individual channels merge and complement each other to provide all stakeholders with a continuous supply of relevant content. The result is a media convergence, which the company has established itself as an expert in its field and informs across media channels. Whether it’s customer retention, promoting dialogue or image transfer: different objectives require a different use of corporate publishing. von b. develops cross-media strategies, realises in-house media and trains employees in workshops.
• Strategic consultation in corporate publishing
• Conceptual development of in-house media
• Creating in-house media in B2B & B2C sector
• Journalistic editing for relevant content
• Media workshops